Our team is beyond grateful, and thrilled to announce that HighCraft received the Better Business Bureau’s Torch Award for Ethics from the BBB Serving Northern Colorado and Wyoming.
Over the last 27 years, the team at HighCraft has experienced incredible growth, weathered challenging setbacks, and worked harder than we ever thought possible. But through it all, we have remained true to our core values and this guiding principle:
Deliver the highest quality workmanship, and a superior level of customer service, in an industry that typically neglects both.
“Winning the Torch Award means the world to our team,” says HighCraft Owner and Founder Dwight Sailer. “The importance of living and leading a life of high moral character, in service to others, is baked into our company’s culture and core values. This award means so much because it recognizes HighCraft employees as good people who consistently do the right thing, even when nobody’s looking. Especially when nobody’s looking.”
This is the second time HighCraft has received the prestigious BBB Torch Award for Ethics. The team also won the award in 2011.
“The Torch Award embodies everything we stand for at HighCraft,” Dwight says. “Becoming a repeat winner in 2025 is a testament to our team’s unwavering integrity over the years.”
HighCraft received this year’s Torch Award at the 27th Annual BBB Celebration of Ethics ceremony on April 22 at Embassy Suites in Loveland.
Winners of this year’s Torch Award reflect “the high standard of trust and ethics in our region,” BBB President/CEO Shelley Polansky said in a recent press release. “They represent exemplary role models for other organizations to look at, whether they have been in business for years or are just starting out.”
The Torch Award program not only emphasizes the importance of building trust, the BBB explains on its website, “but also recognizes the efforts of outstanding organizations in contributing to an honorable marketplace.”
The BBB-produced video (above) illustrates why HighCraft Builders was chosen for the 2025 Torch Award for Ethics.
“In the video, we share a story from one of our first projects years ago, where we underestimated the cost but chose to honor our commitment and cover the difference ourselves,” Dwight says. “That experience shaped the way we do business today, leading us to implement a fixed-price contract and guaranteed completion date — removing surprises for our clients and ensuring accountability for our team.”
Members of the HighCraft team joined Dwight on stage as he accepted the Torch Award on behalf of the entire company (above).
The BBB Torch Award Process
Peers, colleagues and customers nominate businesses for the annual Torch Award, and an independent panel of judges select the winners.
Judges closely evaluate each nominated company against the BBB’s “Four-C” criteria: Character of the company’s leadership; fostering of an authentic Culture; care and priority placed on Customer relationships (including suppliers and other stakeholders); and, the company’s dedication to giving back to its Community.
We were delighted to receive the following congratulatory note from Jennifer Hahnke, Community Programs Manager for the BBB Serving Northern Colorado and Wyoming:
“We at BBB are pleased to announce that HighCraft Builders has again been selected as one of four outstanding business winners of the 2025 Torch Award for Ethics! We commend you for your exemplary application, which demonstrates your team’s commitment to trust and ethics through your character, culture, customer relations, and community involvement.”
HighCraft has had a profile with the Better Business Bureau for nearly 24 years, and we take pride in our hard-won A+ rating.
The Value of the Better Business Bureau
As an accredited business with the BBB, our team wants to express a heartfelt THANK YOU to the Better Business Bureau Serving Northern Colorado and Wyoming.
Thank you for the hard work you do – on a daily basis – to help local consumers make informed decisions, to provide them with a platform to be heard, and to connect them with companies they can trust. We appreciate your invaluable role as a tireless advocate for best practices. Thank you for being a devoted watchdog that addresses substandard business behavior. You are a north star that guides consumers to success, shines a light on what companies do well, and inspires us all to do a little bit better every day. We have long appreciated our affiliation with the BBB, and are so honored to receive the 2025 Torch Award for Ethics!
HighCraft Team Photos at the BBB Celebration of Ethics
General Manager Kira Koldeway, Owner and Founder Dwight Sailer, and General Manager Scott Fetters, are members of the HighCraft Leadership Team, and represent nearly 70 years of combined experience at HighCraft Builders.
(Left to right) project managers Lance Magnuson, Shawn Foechterle and Greig McAlpin; Project Coordinator Christian Renger; Shop Facilitator Randy Jackson; and Lead Carpenter Scotty McDermid are part of the design-build team at HighCraft.
(Left to right) additional members of the team include Project Development Manager Zach Larrick, Design Manager Jill Sanchez, Office Administrator Heidi Thrash, and Interior Designer Kelly Allen.
Heidi, Lead Architectural Designer Aubrey Carson, Estimating Director Steffany Yasus, Zach, Jill, and Accountant Lorrie Burgess, proudly brought the 2025 Torch Award home to the HighCraft office.
Whether you’re ready to start developing plans to build a custom home, or want to reimagine the space you have with a home remodel, HighCraft’s experienced design-build team can navigate every detail of the planning and construction process for projects of any size or budget. Contact HighCraft with questions or to schedule a free consultation.
