What is Superior Customer Service?
Flip open the
yellow pages or visit remodeling websites and you'll see the claim
made everywhere..."We provide Superior Customer
Service." Customer service is a buzzword in the construction industry
these days, but what does it really mean? Better yet, what
does superior customer service look like during the
day-to-day routine of a home remodeling project, as well as after the
job is completed? As a professional remodeler, our approach to
customer service is about respect and responsiveness, no matter what
stage of the project. We understand that the remodeling process is
invasive and disruptive to a client's home and lifestyle. Professional
remodeling contractors work with their clients to minimize that
disruption. Furthermore, remodelers know that the entire process -- from
finding a contractor through the completed project -- can be
financially and emotionally stressful, and that misunderstandings and
misperceptions can quickly escalate if questions and concerns are not
addressed in a timely manner. Once the project is completed, the
professional remodeler continues to be respectful and responsive, not
only to address warranty issues to completion, but also to answer
questions about proper maintenance, operation, or care for the new
space or equipment that has been installed. To insure that the
service process is both predictable and consistent, the Professional
Remodeler follows a process that is clearly communicated to the
homeowner. In this way, clients' feel comfortable with the remodeler's
approach to customer service from the outset of the project and knows
what to expect from the company. A superior customer service program
includes the following: Documentation.
A documented process for responding to any client inquiry creates a
"paper trail" ensuring that those questions and concerns are promptly
and properly communicated, managed, and resolved. Response
time. Responding to a homeowner's call or email
is more an issue of timing than time. The remodeler may respond
differently, for instance, to emergency inquiries that must be
addressed immediately compared to those that may allow more time to
resolve. That being said, no one likes to wonder if or when a call or
email will be answered. Good customer service makes sure someone from
the company responds with at least a confirmation that the inquiry has
been received and that action will be taken within a reasonable and
mutually agreeable time frame. Collective
calls. A remodeler may schedule a visit with a
client to resolve a non-emergency issue in order to combine that
response with other planned work at the house or a nearby project.
This "collective call" approach minimizes the number of times a
homeowner needs to make the house available to a remodeler's service
team. Of course, emergency calls demand immediate attention, but
collective calls can be a more convenient and efficient way to address
a variety of concerns or maintenance issues at the same
time. By developing a documented plan of action to efficiently take
care of our customers needs and concerns, we can achieve our goal of
providing every homeowner with the best remodeling experience
possible.
Warm regards,
 
Dwight
Sailer & Bryan Soth
HighCraft Builders
429 S. Howes Street
Fort Collins, CO 80521
970.472.8100 - phone
info@highcraft.net
www.highcraft.net
c.
2008
All rights reserved.
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